Shining a Light on Jewelry: Pegah Vedad's V Light Collection

Combining Art and Technology in a Unique Jewelry Collection

Pegah Vedad, a talented designer based in Tehran, embarked on the V Light Collection project in January 2016. The collection was completed in March of the same year, showcasing Vedad's ability to bring her creative visions to life swiftly and effectively. The collection's main inspiration comes from the Persian literature and culture's emphasis on spiritual values over material desires. Vedad used jewelry, often seen as a symbol of external superficial beauty, to represent our tendency towards the material world. However, she subverts this by incorporating light, a metaphor for the real human values that have been forgotten.

The V Light Collection is unique in its combination of jewelry and light. The pieces are made of brass and small LED lamps, creating an illuminated effect that is both striking and symbolic. The use of light is not merely decorative but serves to illustrate the power of inner light to burn away superficial beauty. This concept is deeply rooted in Persian literature, and Vedad's collection brings it to life in a tangible, wearable form.

The collection's realization required a careful balance of art and technology. Each piece is handmade, with the brass melted to create bionic forms. The incorporation of small LED lamps and batteries to illuminate the jewelry presented a challenge, as Vedad did not want the collection to appear overly technological. However, she successfully overcame this hurdle, creating pieces that seamlessly blend traditional jewelry design with modern technology.

Despite the challenges, the V Light Collection has been widely recognized for its innovative design and profound message. In 2018, it was awarded Silver in the A' Jewelry, Eyewear, and Watch Design Award. This prestigious award is given to designs that demonstrate outstanding expertise and innovation, with a strong emphasis on technical characteristics and artistic skill. The V Light Collection certainly fits this description, with its unique combination of art and technology, and its powerful message about the importance of spiritual values.

In conclusion, the V Light Collection by Pegah Vedad is a shining example of how art and technology can come together to create something truly unique. By incorporating light into her jewelry designs, Vedad not only creates visually striking pieces but also communicates a deep and meaningful message about the importance of spiritual values. It's a reminder that even in our material world, the light within us can burn brightly, illuminating the true beauty of our values and ideals.